There is so much more to staging a home than simply removing personal photos and decluttering a space. Engaging potential buyers and helping you sell your home faster and for more money is the ultimate goal. A professional will stage to the maximum effectiveness for your target audience.

The Need For Staging Your Home

You’re about to sell your biggest investment ever. Isn’t it worth it to plan the highest possible return on that investment? Did you know that staged homes sell faster? Un-staged homes often sit on the market for months with no decent offers. Surveys suggest that a staged home spends 73% less time on the market. That’s significant!

Once our homes are listed, we want to move on to the next life chapter as quickly as we can. Sometimes our employment dictates the need to move. It’s really difficult to leave loved ones behind waiting on the house to sell.

Another significant plus of a staged home is the increased value it adds to the homes list price. Staged homes are known to sell for thousands of dollars more. Money spent on home staging is a lot cheaper than an extra mortgage payment. It’s a service that pays for itself.

The wider appeal to the majority of potential home buyers gets you more showings. Agents are usually pretty eager to show clients a home that is move-in ready. You’ll have the competitive edge, with less issues for reduced negotiations.

Staging Verses Decorating

Knowing how to stage a home is completely different than decorating a space to live in yourself.

It’s common to hear staging described as “un decorating”. It’s all about applying specific strategies that depersonalize and edit a space. In general, most of us have too much everyday “stuff” in our homes at the best of times. Knowing that you’ll be moving, it’s the perfect time to purge and let go of those extras. A market ready home is one that showcases generous spaciousness - either real or perceived.

Decorating, on the other hand, is quite the opposite. We want to decorate with our favourite colours, layer in textures, points of interest, show off our treasured collections, and personalize the space to fit our individual needs. It’s where we really want to express our style and make it our very own.

There are specific design principles applied for both staging and decorating. Did you know there are specific approaches to furniture layout in each situation? And certain paint colours are chosen that actually help sell a home, and for more money?

What Buyers Want

Understanding the needs of potential buyers is key. It affects their decision making when purchasing a new home. Buyers believe they deserve the very best that the market has to offer. A professional home staging will showcase the best features of your home, and downplay the not so nice things that we can’t always change.

The stager will look at your home objectively, without the emotional or defensive reactions to others comments about your house. This is all feedback, whether positive or negative, that puts you in a great position to apply that information towards a quick sale for top dollar.

Buyers are trying to imagine their own belongings in the space and see themselves living in your home. When the stage is set for them to easily see exactly that, they’ll be engaged and interested and not give up and walk away from your listing.

Buyers don’t want to be distracted by your personal story. If they do, it’s pretty much game over for them to see the property as their own.

Most buyers want-

the opportunity to move on from where they’re living now

a clean break from their existing chaotic lives, with a home offering a fresh start

a home that offers a little something special and that feels peaceful and welcoming

a home that represents a lifestyle that they’ll enjoy

How I Can Help

It’s a very emotional process for both the seller and potential buyer of a home that’s for sale. As the seller, my job is to help you through the process of separation while preparing your home for topmost market readiness.

You might have lived in your home for years and have experienced significant life-markers there - the birth of your children, raising your family, the death of a spouse. Your memories are important.

I’ll help you through the steps of separation, bringing you to the realization that you’re now preparing your home for the market and not for your personal use any longer. It’s exciting that you’ll be moving on to new things!

I’ll share my best home staging tips with you to help get your house market ready and sold!

Book A Staging Consult